Do your customers write proposals, send quotes or make estimates? The truth is, their proposal is probably not the only one the client gets.
So how can you help increase their chances of winning the work? One way is following up, of course. Quite often, the fastest quote wins the day.
But there are other techniques. Send the proposal by email, but also post a hard copy and stick it inside a folder. Why?
It shows their serious and credible. There’s some psychology going on too. The act of opening the envelope and unfolding is a bit of theatre. It’s not some tiny flyer. It’s a huge double-page spread of ‘them’. And they customer holding them with both hands. And their blocking out other distractions. And now they have their customer full attention.
Download our folder guide, for more info on our presentation and document folders. This guide shows you the size breakdown of our folders, and specifications of each folder.
Artwork must be supplied ‘upright reading,' i.e. not rotated. The reverse layout must be a mirror image (left to right) of the front layout, as shown below (The blue represents 'Quiet Zones' and are hidden).
Do not re-centre the artwork on the template.

We recommend that you bleed the background of the artwork to the full extent of the template box - this enables better colour consistency across all panels of the folder.
Try to avoid large areas of the same colour or gradients – that’s where colour issues such as banding or ghosting becomes most noticeable. Try to break up large areas of colour with alternate elements or add a background image.
There are a number of things to consider when designing for a product that involves the die-cutting process. For more information take a look at our Supplying Die-cuts page.
If you would like some more information or advice when setting up your graphic files, take a look at our File Supply Guide or get in touch on info@wholesaleprint.co.nz or call us on 0800 289 774.
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